Social Media Marketing for Realtors
Social media and its importance to your business is probably nothing new to you. However, one of the more exciting parts of social media marketing is also one of the most challenging- measuring the success.
Sure, you may be posting relevant content to your social media channels at the recommend time and responding to incoming messages as quickly as you can. But how can you actually tell if you’re doing it right? Here are some key points of data to look at when measuring your success.
- Reach vs. impressions.
- Reach is the number of people who see a post, while impressions are the number of times a post was seen. For example, if a post was shown to the same person two times, it would count as one reach and two impressions.
- If your goal is to get the word out to as many people as possible, then reach would be the metric to look at.
- If your goal is to have your post shown a specific number of times to your audience to increase brand awareness, then impressions would be the way to go.
- Engagements are likes, retweets, shares, comments, follows, etc. on your pages.
- While these don’t exactly measure social ROI, they do help us know if the content on your page is engaging, encouraging conversation and interesting to your market.
- Engagements also impact your reach and impressions, making it important to create content that is exciting, interesting and educating. And of course, remember the 80/20 rule – 20 percent of content is to be about the industry and selling where 80 percent is to be informational and fun to bring value to your content.
- The housing industry is used to leads looking like a lead form full of contact information about the potential client. While a Facebook lead campaign could look like that, organic leads look different. Leads through Facebook could be as simple as a comment on a post or message in your inbox.
- Making sure that you are responding to all comments, answering questions in a timely manner and being present will bring in more business opportunities than you think. Signing up for a platform and never checking it does more harm than good.